August 15, 2016
Two of our consultants and I have had the privilege of visiting RØDE Microphones of Sydney, Australia. RØDE is a manufacturer of world-class microphone products for studio recording, performances, video broadcasts, and live interviews. It also manufactures microphones for presenters (lavalier and button mics) and smart phones. Over the past nearly two years, we have worked with RØDE and learned a great deal about the company and its products. Peter Freedman, managing director and chief executive, has given permission to disclose and discuss our relationship publicly.
RØDE hires some of the best people in Australia and other parts of the world. The company has offices in Seattle, Los Angeles, New York, and Hong Kong. Most of the Australian employees we’ve met are young, bright, and energetic. Freedman is the driver of new products, is constantly pushing the limits, and is the heart and soul of the company. RØDE is running $30 million in precision equipment, including a considerable number of new machines that were installed since we’ve started working together. Freedman seeks to be among the best of the best in the design and manufacturing of microphones. And, it shows by the company’s strong growth in recent years.
I feel lucky to be able to work with great companies such as RØDE and people like Freedman and his team. He always has a can-do attitude and is constantly looking for new and better ways for product development and manufacturing. Over our 29 years in business, I have worked with a few people and organizations that find reasons why you cannot do something and serve as obstacles to progress. Fortunately, most of the people that we’ve encountered have the right spirit and outlook. Engineering consultant, futurist, and friend Joel Orr once said, “Success breeds success.” I could not agree more, and RØDE is a company that is producing a lot of it.