Wohlers Associates helps organizations take advantage of technologies and strategies that enhance the rapid product development and manufacturing process.
Alison Wyrick Mendoza is a global strategy and marketing leader driving adoption of advanced manufacturing technologies across aerospace, defense, and beyond.
Alison Wyrick Mendoza is the Market Strategy & Transformation Consultant at Wohlers Associates, powered by ASTM. In this role, she focuses on accelerating the successful integration and commercial adoption of emerging technologies across the aerospace, industrial, and broader tech sectors. With an educational background in linguistics and business administration—and a career rooted in aerospace and advanced technologies—Alison specializes in translating complex technical concepts into compelling narratives that build trust and drive adoption.
Previously at Honeywell International, Alison served as Global Senior Director of R&D Innovation, where she helped shape technology strategy and directed critical decisions for a $1.6B R&D investment portfolio. She played a pivotal role in architecting and leading a CEO-initiated strategic partnership with Google Cloud, mobilizing over 50 cross-functional leaders to drive AI transformation and generate value in the hundreds of millions. Her responsibilities also included enterprise-wide AI governance and compliance, scaling oversight to more than 60,000 employees, and crafting corporate AI communications that distilled complex initiatives into clear, audience-specific messages.
Before this, Alison served as the Global Director of Marketing for Honeywell Aerospace’s $10B Advanced Air Mobility (AAM) business, where she led comprehensive marketing strategy and stakeholder engagement. In this role, she spearheaded the award-winning “The Way We Move” brand campaign and conceptualized a 200+ attendee AAM Policy Summit that helped shape critical legislation. She also modernized marketing operations by integrating applied generative AI to drive data-informed insights, content creation, customer journey mapping, competitive analysis, and more.
Prior to her time at Honeywell, Alison held a range of roles at GE and Emirates, spanning public relations, sales, marketing, and product management. She has lived and worked in four countries and currently resides in Charlotte, North Carolina, with her husband and two children.
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