Wohlers Associates helps organizations take advantage of technologies and strategies that enhance the rapid product development and manufacturing process.
Martin leads the digital transformation at Wohlers Associates, enhancing the delivery of actionable insights to the additive manufacturing community.
Martin Lansard is the Head of Digital Platforms at Wohlers Associates, Powered by ASTM International. Martin spearheads efforts to modernize and expand Wohlers’ offerings through the development of digital tools and intelligence platforms. With over a decade of experience at the intersection of digital strategy and advanced manufacturing, Martin brings a user-centric approach to developing platforms that inform and empower AM industry professionals. Prior to joining Wohlers, he founded and led Aniwaa, a global B2B marketplace dedicated to assisting professional buyers in navigating the complex landscape of additive manufacturing equipment. Under his leadership, Aniwaa became a trusted resource for decision-makers, offering comprehensive databases and tools to evaluate and compare AM hardware and solutions. His earlier career includes roles at Google, focusing on digital marketing, user acquisition, and growth strategy.
Martin holds a Master in Management from EDHEC Business School and is fluent in French and English.
ASTM unites with the Wohlers brand to build on its market influence and access to top AM industry decision-makers worldwide.
Under the leadership of the R&D team, the AM CoE partners plan and conduct coordinated R&D projects, prioritized annually and targeted to expedite...
Provide a comprehensive program that educates and trains the additive manufacturing workforce at all levels, while continually incorporating new advances...
