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How I Built This

November 4, 2017

Filed under: entertainment,life,review — Terry Wohlers @ 08:22

NPR’s “How I Built This” series of podcasts are excellent. They are candid interviews with the founders and CEOs of some of the top companies in the world. Among them: Jake Carpenter (Burton Snowboards), Perry Chen (Kickstarter), Jim Koch (Samuel Adams), and Herf Kelleher (Southwest Airlines). Others are Mark Cuban (serial entrepreneur), Richard Branson (Virgin), and John Mackey (Whole Foods Market).

To listen to the podcasts, go to the NPR website, review the titles and descriptions, and download the MP3 files. I have downloaded 16 thus far, copied them to my phone, and listened to 12 of them. Most are 40-50 minutes in length. Thanks to John Dulchinos of Jabil for telling me about them.

Most of the people being interviewed had humble beginnings, with little financial resources. They believed strongly in what they were doing and had extraordinary determination. One podcast details how Jim Koch and his 23-year old former secretary sold their first beer and was voted the best in America just six weeks after it became available. Another is an interview with Maureen and Tony Wheeler and how they started Lonely Planet, the largest publisher of travel guide books.

The podcasts provide fascinating insight into how some of the most recognizable brands were established. They are easy listening, inspiring, and entertaining. Thanks to NPR for making them available free of charge.