This is the name of an event that was launched this week at the Javits Convention Center in New York. I attended and was very impressed on a number of levels. First, I was surprised to learn that about 3,000 attended the two-day conference and exposition. I cannot remember attending a first-time event that has attracted more a few hundred people. Some events have been around for 10, even 20 years, and still draw fewer than 2,000 people.
Second, I was pleased at how well it was organized. WebMediaBrands, a publicly-traded company led by Alan Meckler, PhD, is the group behind it. The company clearly knows what it takes to organize and run events. Every detail, down to the refreshments, was handled expertly. Some might consider Meckler a trade show genius. In 1990, he created a newsletter called Internet World, the first of its kind. It led to the launch of the Internet World trade shows, which were the fastest growing in trade show history. His company, Mecklermedia Corp., was subsequently acquired by Penton Media in 1998 for $274 million in cash.
Seeing an audience of 1,000+ is a speaker’s dream come true. That’s what I saw when walking onto the stage early Tuesday morning. The attendees were a mix of NY investors, analysts, startup companies, and corporations of all types. Most were more interested in business opportunities in 3D printing than in the technology itself. What struck me most about the audience was their amazing appetite for information on the subject. They behaved like people that hadn’t eaten in days.
WebMediaBrands has scheduled Inside 3D Printing events for July 10-11 in Chicago, Illinois, September 17-18 in San Jose, California, October 1-2 in Singapore, and February 2014 in Munich or Berlin, Germany. The event returns to the Javits Convention Center in New York April 3-4, 2014. It’s clear that Meckler sees a window of opportunity, similar to the Internet shows of the early 1990s. If these additional events follow the formula used for this first event, they stand a good chance of success.