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Mainstream Media

June 26, 2011

Filed under: 3D printing,additive manufacturing — Terry Wohlers @ 16:11

Good news to those in the additive manufacturing (AM) and 3D printing industry: The mainstream media has discovered the technology. Just this year, CNNMoney, The Colbert Report, Fortune, and Wired have published stories or presented segments on the subject. Previously, BusinessWeek, CNBC, the Discovery Channel, The New York Times, Scientific American, Sky News, The Wall Street Journal, and others have covered the technology.

Perhaps the most significant was the February 12-18, 2011 issue of The Economist. Print Me a Stradivarius was the first of two articles published in this issue. The technology was featured on the front cover with a large image of a functional Stradivarius produced by laser sintering from EOS. The second article, titled The Printed World, spanned three pages and provided an in-depth look at the technology and how it is expected to change the world, according the magazine. Even though more than four months have passed since its publication, people continue to talk about this issue of the widely-read and highly-respected magazine.

Has the AM industry “turned the corner” in creating broad awareness around the world? The recent publicity has been good for the industry. However, a lot more needs to be done to make people aware of the impressive range of products and business opportunities that are developing as a result of AM. With so many interesting announcements, especially at the low end of the cost spectrum, I anticipate continuing coverage of the technology by some of the largest and most influential publishers and broadcasters. So, stay tuned.